As the Head of Business Operations and Management for the GVSU Formula Racing Team, it is very important to me to make sure that our website is one of the top results when people search for GV FSAE. I want people to easily find, navigate our website, and want to come back to find out more information. I always thought it would be useful if there was a way I could track the number of users who have accessed our website, as well as other information such as who stayed on the website or left before looking around. Luckily, I was recently introduced to Google Analytics which has allowed to me to do all of these things.
To gain a better understanding of Google Analytics, I decided to become certified in Google Analytics. To become certified, you must go through all their training videos and assessments to learn all about the program. It consists of four parts that take a total of around 3 hours to completely get through and understand. After each section you must take and pass the assessment. At the end of the fourth assessment, if you have gotten an 80% or higher, you receive your certification.
This is what the certification looks like.
Gruebnau, M. (April 24, 2017). Google Analytic Certification [PNG]. https://analytics.google.com/analytics/academy/course/6/certificate
Since becoming certified, I now know how to connect the teams website and start tracking user information. This will help us to gain insight into the types of users who are coming to our website. After analyzing this information, we can make strategic changes that will help enlarge the audience we reach.