Google Analytics

As the Head of Business Operations and Management for the GVSU Formula Racing Team, it is very important to me to make sure that our website is one of the top results when people search for GV FSAE.  I want people to easily find, navigate our website, and want to come back to find out more … More Google Analytics

Technology in Careers

Since holding the position of GVSU Formula SAE Head of Business Operations and Management for the past year, I have learned a lot about what type of projects I like to work on. I have helped create promotional material for the team including brochures and business cards, posted on their social media, and fundraised over $1000. … More Technology in Careers


Adobe Photoshop is a great way to enhance and alter photos that may not be up to your level of satisfaction.  With a wide variety of tools and features, you can virtually turn any photo into something completely new!  For example, you could take a simple grassy photo and turn it into a zoo scene … More Photoshop

Final Cut Pro

I think that videos are a great way to showcase any product, group or organization.  They allow you to show off who you are in a fun and entertaining way.  Personally, I have zero experience in video filming and/or editing.  So you can imagine that when I was told that I was in charge of … More Final Cut Pro


When given the task to create an infographic based on something related to Formula SAE, I couldn’t make up my mind on what specific aspect I wanted to focus on.  There are so many different and equally important parts of the team that work together to make the car become a reality. For the infographic, … More Infographic

Branding Yourself

When branding you yourself, a company or a business, it is very important to gain positive attention and become recognizable.  Throughout my college career and classes in marketing and advertising/public relations, it has become engraved in my mind that brand perception is the image that people should have in their mind when they think of … More Branding Yourself